Our Story

The name holds a sacred place in our hearts.

Chiquipe was my son’s nickname — full of light, laughter, and a spirit that lit up every room. He passed away from cancer at just four years old, but his joy continues to move through everything we do.

Bluu, my daughter’s nickname, represents vibrant life, creativity, and the strength of a child who’s walked through loss and still radiates love. She’s nine now — wise beyond her years — and a huge part of this journey.

But our story doesn’t start there.

Just one month before Chiquipe’s diagnosis, we lost my wife — the heart of our home and the mother who made our world feel whole. Her strength, warmth, and love still guide us. This brand is a tribute to her, too — her name may not be on the label, but her spirit is in every design and decision we make.

It’s what carried me and my daughter through the unimaginable, and it’s what continues to give us hope, healing, and purpose each day. One verse has especially stayed with us — and is now engraved where both my wife and son rest:

Chiquipe & Bluu is more than a clothing brand — it’s a legacy. A way to carry their names forward with joy, purpose, and love. A way to turn pain into something beautiful and lasting.

We create durable, affordable clothing for the whole family — moms, dads, kids, and even our beloved pets. We believe style should be fun, expressive, and made for real life. Whether you're chasing toddlers, walking the dog, or cuddling on the couch, our collections are designed to move with you — comfortably, beautifully, and with heart.

Thank you for being here. You’re not just supporting a brand — you’re walking with us in a story of faith, family, and love that endures.

— Oscar M, Founder of Chiquipe & Bluu